We have plenty of water in this world of ours to quench the thirst of our population, however it tends to be in the wrong place. And as a residence in England, it seems to be always raining so it’s understandable for people in countries like England not to understand that for a lot of places in the world water is sacred and rain is a rare sight. With this in mind it seems strange that the countries where we make our clothes and farm our cotton, which needs so much water are the places in the world where water is desperately needed.
Partnerships are being tested now more than ever. Many brands have cancelled orders around the world, and in many cases these orders have already been finished, packed and prepped for shipment. Regardless, due to the panicked shut down of retail stores around the world, retailers are ignoring their commitments with their supply chains to save their own skins. They're forgetting that when retail life resumes, which it will, their relationships will be damaged (if their suppliers survive this disaster - made to sting even more due to their partners letting them down in their most vulnerable hours).
As we enter into a new decade I wish for 2020 to be a brilliantly wonderful year for all. We’ve all lived through the last one so I’m not going to chat about 2019s messy oddness with grey haired men in charge of our future and our continued climate battle. Instead I’m going to learn from the mistakes of the past and look to the year ahead and our very real opportunity to make a change.