THE PROBLEM.
WHY FASHION IS BAD FOR THE ENVIRONMENT.
The fashion industry is one of the most polluting industries in the world. The production and distribution of the crops, fibres, and clothing used in fashion all contribute to differing forms of Environmental pollution, including water, air and soil pollution. The textile industry is the second greatest polluter of local freshwater in the world. Some of the main factors that contribute to this industrial caused pollution are the vast overproduction of fashion items, the use of synthetic fibres, and the agricultural pollution of fashion crops.
FAST FASHION.
The amount of new clothes we are all buying has tripled over that last decade. This exponential increase causes the need for more resources, and the need for a speedier process from which clothes are produced. One of the main contributors to the rapid production of pollution is the rapid production of clothes due to the rapid consumption of customers. Every year the world as a whole consumes more than 80 billion items of clothing. Those clothes contribute to resource pollution and waste pollution, due to the fact that most of these items will one day be thrown away. People are consuming more clothing and they want it for cheaper prices. The companies producing these cheap items who are making a profit want the clothes as fast as possible, this creates a trend called fast fashion. The idea is that speedy mass production combined with cheap labour will make clothes cheaper for those buying them, thus allowing these fast fashion trends to maintain economic success. The main concern with fast fashion is the clothing waste it produces. According to the Environmental Protection Agency 15.1 million tons of textile clothing waste was produced in 2013 alone. When textile clothing ends up in landfills the chemicals on the clothes, such as the dye, can cause environmental damage by leaching the chemicals into the ground. When unsold clothes are burned, it releases CO2 into the atmosphere. As per a World Resources Institute report, 1.2 billion tons of CO2 is released in the atmosphere per year by fast fashion industry. In 2019, it was announced that France was making an effort to prevent companies from this practice of burning unsold fashion items which is brilliant..
WHAT ARE WE DOING ABOUT IT.
In everything we do we think about the impact on the environment. Everything from raw fabric, lean production processes, water treatments and chemical usage. Below we have covered what we are doing and also what we plan to do in the future.