We’ve stitched four colour circles into every item of clothing to explain the sustainable elements involved in their production. Each one is a different colour and represents a different sustainable asset. If the circle’s filled in it shows the process involved in the production.
Each process is scored on fabrics, finishing, trims, water use, and certification. Because we self-scored we have to be strict and make sure we don’t miss anything. If a product rates over 70% then we fill it in if it does not, we keep it empty.
Working together, the four circles tell the story of every piece of fabric and trim you are wearing.