When we hear stories about the fashion industry being bad for the environment, our first reaction is to throw that new coat away and never shop again. But human beings weren’t born with fur, so we need that delicious coat to keep warm (and look fabulous). Instead, we need to change the way fashion is made. And New Technology is a perfection way to innovate and work with our environment instead of against it.

It’s important for us to use every changing and improving technology to better our ways of manufacturing. We are currently working behind the scenes on the wonderful things.

This is what we do now;

• We use Laser and ozone technology to finish our denim to limit our water usage and the impact on people.

• Turning old plastic bottles collected from the ocean into fabrics.

• Monitoring our energy, water and chemical use using a new tech linked to our mills.

• Creating colours dyes which only use one natural chemical to fix the colour, the rest is all natural.

This is what were working on;

• Zero Water denim

• Transparency Technology to further show how we make our clothing

• New natural fibre development