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GREEN: RECYCLED.

When you first hear the words ‘rubbish’ or ‘recycled’ you may automatically think bad quality. This actually isn’t true. We originally built this brand on using fabrics and materials which were wasted from previous productions that would normally be bagged up and put into landfill. These materials have never been used and even touched, yet they are deemed as ‘waste’. We do not. So we recycle it all to make it into something new.

This is a overview of what we use;

  • Our t-shirts are made of recycled jersey fabric.

  • Our thread is recycled thread sourced from ‘Coats’ a well known thread supplier.

  • Our denim back patches are made of apples, left over from apple juice production.

  • We use metal trims on our denim that was wasted from another brands production.

  • All fabric and trims are GRS (Global Recycling Standard) certified.

MORE THAN 300,000 TONNES OF USED CLOTHING GOES TO LANDFILL IN THE UK EVERY YEAR

SHOP RECYCLED.

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WHATS RECYCLED?

RECYCLED FABRIC.

When making our recycled cotton and polyester we work with a recycling plant in Istanbul. This recycling plant takes in 800 tonnes of unwanted fabric cuttings every month - cuttings that would normally go into landfill. This unwanted fabric is the off-cuts from production runs and has never been used, washed or worn. The recycling plant breaks the unused fabric down into fibre and re-spins it. New fabric is then created by either being knitted or woven. As well as cotton, we also use recycled polyester fabrics. Even the dust from the recycling plant is given to a nearby chimney company.

 

Our pocket bags are made from recycled cotton and polyester fabric. The warp is recycled cotton and the weft is recycled polyester. When the day comes, this fabric can be recycled again into something new.

RECYCLED PLASTIC BOTTLE DENIM.

Plastic bottles are collected from the oceans by a brilliant company called Repreve. The bottles are cleaned, sorted and melted into pellets, which are then sold to us to help fund their amazing work. We melt these pellets down into polyester yarn. This fibre can be used for many types of fabrics and we see this as a replacement for virgin polyester. We use this fibre to create our slim-fit denim styles. We do this by blending this plastic bottle fibre with organic cotton fibre. On average, 9 plastic bottles make one pair of denim jeans. We encourage customers to wash these denims in a filter bag so that micro plastics are not washed into our water system.

RECYCLED THREAD.

We use recycled thread when the fabric is recycled. We use Coats Epic EcoVerde thread, it’s a 100% recycled premium polyester corespun sewing thread that has been precisely engineered to create durable thread without using new virgin polyester.

Our thread is also GRS certified which is the ‘Global Recycling standard’ certification. Also, it is certified to Öko-Tex Standard 100, class I, the most stringent class covering textile items for babies and toddlers.

As well as it being stronger and a more durable sewing thread, it’s know for it’s lower repair rates, lower returns to manufacturer, lower irregulars, and increased productivity. The higher strength core allows use of finer threads and needles without compromising on strength. Recycled product do not mean its worse quality, it maybe be different, but its better in every way.

 
 

RECYCLED TRIMS.

We work with a trim producer in Istanbul who works with some very well known brands. They make buttons, studs and zips for this brand. The process of making metal trims mean that nearly 60% of the metal is left in the mould which is then wasted and thrown in the bin. This (to the request of the brands) is not used again in their production. This metal is perfectly good metal, so we use it.

 
 

RECYCLED PAPER.

All the paper we use is recycled, either from paper or from recycled coffee cups. The tissue we wrap garments in is recycled paper and if the parcel is delivered in a box its a recycled cardboard box.

Recycling paper conserves natural resources and saves energy. Recycling one tonne of paper can save 17 trees, 7,000 gallons of water, 380 gallons of oil, 3.3 cubic yards of landfill space 4,000 kilowatts of energy (enough to power the average American home for six months) and reduces greenhouse gas emissions by one metric tonne of carbon equivalent.

 
 
 
 

SHOP RECYCLED.

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LEARN MORE ABOUT OUR CODE.

GREEN:
Recycled

BLUE:
Less Water

CAMEL:
New Tech

GREY:
Low Carbon

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