THE RUBBISH PRESS RELEASE.

OCTOBER 2020.

THE RUBBISH RANGE IS HERE.

This range is what sets TOBEFRANK apart from every other fashion brand. Using other retailers waste and lack commitments to their supply chains we have created a first of its kind collection.

For us, being sustainable is not just about the fabric. It's about the thread, the labelling, the packaging and the pay and working conditions from start to finish. All this, and the fabric, helps make a garment sustainable.

This range is created not only to be transparent but to be inclusive. We wanted to show that sustainable fashion is for everyone, no matter your look or your wallet size. This is what sustainability looks like.

Below buttons takes you on a journey,

WHERE TO GO FROM HERE.

WANT TO SEE MORE?

SUSTAINABILITY IS FOR EVERYONE.

For this campaign we wanted to show that no matter your look or your wallet size, sustainability is for everyone. So we reached out to our supporters and asked if they would like to get in front of the camera dressed in our new range. ⁠
We had an unbelievable response and it really really warmed our hearts.

THIS IS NOT RUBBISH TO US.

TOBEFRANK are proud to say that we work very closely to our supply chain partners and seeing them struggle through this time was hard. We tried to help where possible and this range is part of that help.

Our RUBBISH RANGE is made from recycled fabric cuttings which would normally end up in landfill and abandoned fibre from retailers walking away from their commitments due to the pandemic.

KNOW WHAT YOU WEAR.

We’ve stitched four colour circles into every item of clothing to explain the sustainable elements involved in their production. Each one is a different colour and represents a different sustainable asset. If the circle’s filled in it shows the process involved in the production.

Each process is scored on fabrics, finishing, trims, water use, and certification. Because we self-scored we have to be strict and make sure we don’t miss anything. If a product rates over 70% then we fill it in if it does not, we keep it empty.

Working together, the four circles tell the story of every piece of fabric and trim you are wearing.

WE'RE NOT PERFECT. WE'RE LEARNING EVERYDAY HOW TO MAKE THE WORLD A BETTER PLACE THROUGH FASHION.