WHY IS THIS PROJECT SO IMPORTANT TO US? AND WHY IS OUR DYES SO DIFFERENT.
The t’shirt you are wearing is full of chemicals… some totally natural and healthy.. some deadly.
We are led to believe that fabric which is super soft, coloured beautifully, doesn’t wrinkle, doesn’t stain, means good quality. The truth is a natural fibre like cotton is naturally pretty rough. For it to be made cheaply, and have all these unnatural qualities, this natural fibre is drowned with harmful unnatural chemicals and pesticides. When we as wearers sweat, these chemicals enter our bodies.
Cyanide based pesticides for example, are still globally used by farmers today. They were initially created by Nazi Germany during the holocaust to kill millions of people. Nearly 1,000 people die every day from pesticide poisoning and many more suffer from lifelong health issues such as cancers and leukaemia.
Dying fabric has been an integral part of the clothing industry since as early as 2000 BC. The use of synthetic dyes became popular after the industrial revolution and due to the bright dyes and reliability, very quickly became an essential part of textile industries across the globe.
However, out of more than 900,000 metric tons of dyes produced annually, more than 70% belong to the azo group. Azo dyes are pretty nasty. They have been linked to health problems such as cancer and birth defects. Many chemicals in Azo dyes are banned in many countries but due to little transparency and the demand for cheap clothing, the dangerous chemicals are easily finding their way into supply chains.
Brilliant organisations such as GOTs, and REACH are working to monitor, support and reduce the use of these harmful chemicals. We already get all our ingredients certified by either GOTS or REACH. But… we wanted to do more.
Thanks to Mehmet we now work closely with an epic dye house in Istanbul to create the gorgeous range you see today. The dyes are made from food waste, walnut shells, olive leaves – all using natural minerals to fix the colour. The energy used is a fraction of what is normally used due to cold water dying and the amount of water used is cut in half and of course reused.