The t’shirt you are wearing is full of chemicals… some totally natural and healthy.. some deadly.
We are all led to believe that fabric which is super soft, coloured beautifully, doesn’t wrinkle, doesn’t stain, means its good quality. The truth is- a natural fibre like cotton is naturally pretty rough. For it to be made cheaply, and have all these unnatural qualities, this natural fibre is drowned with harmful unnatural chemicals and pesticides.
We have launched our new natural range, it’s a process the TOBEFRANK team and supply chain partners have been working on for a long time. We worked closely with an epic dye house in Istanbul to create the gorgeous range you see today. The dyes are made from food waste such as walnut shells, olive leaves – all using natural minerals to fix the colour. The energy used is a fraction of what is normally used due to cold water dying and the amount of water used is 90% less and of course reused. Our processes are still not perfect, for example using food waste means the colour consistency isn’t as reliable as we’d like (YET), like any garment washed product the garment will fade slightly after washing - which we think adds to the gorgeousness.
We hope you love it as much as we do.