After many many exciting meetings, happy dancing, sample developments and funny photoshoots I am now super super excited to talk about our epic new projects working with two epic wonderful charities. TOBEFRANK is standing together with both CALM & EVOLVE by making a statement through fashion.
Running a sustainable fashion brand comes with its challenges. When I design the clothes I don’t compromise on sustainability. For example, I have recently designed a jacket which I love so much but we couldn’t make the fabric without a percentage (no matter the size) of virgin polyester in the fabric base. So we simply can’t make it... until we’ve nailed the fabric! We use this way of working across all divisions of our business.
We, the team of three, sat in TOBEFRANKS HQ in West London thinking long and hard about the subject of Black Friday (headaches are an understatement). It’s a difficult subject and we have mixed thoughts and feelings about being part of it. We can see some brands have totally boycotted Black Friday whilst others are milking it for all its worth. As a new brand on the scene we needed to find where we sit when it comes to this dilemma and like much of the fashion industry we’ve decided to do it, but do it better.
I’m currently in Turkey eating pitta, kebabs and drinking far too much black tea. Other than the brilliant food, we come here to source our brilliant clothes. Turkey is a great route, especially for organic cotton, advancement of less water washing technology and their brilliant organic dyes. “It’s positioned at an important connection between Europe and Asia, overlapping economic, geographic and political lines.” Turkey is a great setting for the clothing and fabric manufacturing arena. It’s positioned at an important connection between Europe and Asia, overlapping economic, geographic and political lines. Turkey’s closeness to the European Union, and membership in the EU customs union, acts as one of its most attractive features. (Let’s hope these benefits don’t change after our...