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IS WATER REALLY A ISSUE.

We have plenty of water in this world of ours to quench the thirst of our population, however it tends to be in the wrong place. And as a residence in England, it seems to be always raining so it’s understandable for people in countries like England not to understand that for a lot of places in the world water is sacred and rain is a rare sight. With this in mind it seems strange that the countries where we make our clothes and farm our cotton, which needs so much water are the places in the world where water is desperately needed.

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DENIM THAT DOESN'T COST THE EARTH.

Denim is one of my favourite fabrics, it’s just simply bloody epic. However, like most things we love, it’s bad for us. Denim is actually a pretty crappy product when talking about the environment. It’s by far the most polluting, thirsty and laborious piece of fashion out there. 

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