BLOG. — SUSTAINABILITY RSS





OH SHIP... WE'RE GLOBAL

Running a sustainable fashion brand comes with its challenges. When I design the clothes I don’t compromise on sustainability. For example, I have recently designed a jacket which I love so much but we couldn’t make the fabric without a percentage (no matter the size) of virgin polyester in the fabric base. So we simply can’t make it... until we’ve nailed the fabric! We use this way of working across all divisions of our business.  

Continue reading



DONT HATE. COLLABORATE.

I truly believe that having a brand which is ran with heart instead of chasing profit margins, will be a success. I’m not naive enough to believe we can run a business on thin air, but this doesn’t mean we need to care only about money

Continue reading



DENIM THAT DOESN'T COST THE EARTH.

Denim is one of my favourite fabrics, it’s just simply bloody epic. However, like most things we love, it’s bad for us. Denim is actually a pretty crappy product when talking about the environment. It’s by far the most polluting, thirsty and laborious piece of fashion out there. 

Continue reading